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Charles I. Story,
trust, integrity, and confidentiality..
reports that Dell
Computer Corporation of
Austin, Texas, has been
measuring ROI for
executive coaching in a
formalized method for
more than five years. More than half the company’s 761 executives
received coaching within a two-year time frame, says Bridgette Robinson,
director of executive and organization development at Dell.
So far, coaching has received more than a 90-percent satisfaction rate from
company executives. Robinson says senior staff members who’ve received coaching
also tend to be promoted more often than those who don’t participate in
one-on-one coaching conversations.
Alastair Robertson, manager of Accenture’s worldwide leadership development
practice in Boston, says employers are shocked at how high their ROI numbers are
for coaching. He recalls a large employer in the hospitality industry saved
between $30 million and $60 million by coaching its top 200 executives.
A recent study of 100
executives, mostly from
Fortune 1000 companies,
concludes that a
company’s investment in
providing coaching to
an average return on
investment (ROI) of
almost six times the
cost of the coaching.